Brain health app - BrainyApp - goes to Number One

11 November, 2011
A world first brain health app, designed by Alzheimer’s Australia and Bupa Health Foundation, has hit number one in the Australian App Store, with 41,000 downloads in just 48 hours.

BrainyApp, which may help people reduce their risk of Alzheimer’s disease and other forms of dementia, has also gained trans-Tasman success, shooting to number three in the New Zealand App Store.

Mr Glenn Rees, CEO of Alzheimer’s Australia, said the rapid success of BrainyApp demonstrates that Australians are eager for information and strategies to help them improve their brain health.

"It is fantastic to see that Australians want to make active lifestyle changes to reduce their risk of developing dementia.

"It would be good if BrainyApp was a game changer in persuading governments to take dementia risk reduction seriously.

"We know that dementia is increasing. There are 267,000 Australians living with dementia today, and there will be 385,000 by 2020.

"There is no cure for dementia, which means that we need to give priority to initiatives such as BrainyApp that raise awareness of dementia, and help people to understand and reduce their risk of developing the condition."

"It is exceptional for an app like this to climb so quickly to the top of the charts" said Josh Guest, Managing Director of software company b2cloud, who developed the app. "It shows that people have a real interest in this area."

BrainyApp Ambassador, Lily Serna of SBS’ Letters and Numbers said, "I am really passionate about supporting such an exciting initiative from Alzheimer’s Australia.

"It is remarkable to think that the lifestyle choices we make now, in our 20s, 30s and 40s, may help reduce the risk of developing dementia later in life.

"I am proud to be able to help spread this important health message."

BrainyApp was released on 9 November 2011 and is the world’s first dementia risk reduction app designed to help people monitor and improve their Brain-Heart health.

BrainyApp is available as a free download for users of iPhone, iPod and iPad devices from the App Store.

More information about BrainyApp is available at www.brainyapp.com.au Users who download BrainyApp by 29 November can also enter a competition to win an iPad2.

                                                                            -ENDS-

For media enquiries or further information please contact:

Tegan McGrath 0407 232 212

Christine Bolt 0400 004 553, cbolt@alzvic.asn.au

Alzheimer’s Australia is the charity for people with dementia and their families and carers. As the peak body, it provides advocacy, support services, education and information. National Dementia Helpline: 1800 100 500 - An interpreter service is available www.fightdementia.org.au (The National Dementia Helpline is an Australian Government Initiative)

About the Bupa Health Foundation The Bupa Health Foundation helps build a healthier Australian community through its support of important health research, health education and other healthy living programs. Established as a charitable foundation in 2005, the Bupa Health Foundation has partnered in over 60 initiatives nationally, with a combined investment of around $17 million, across its key focus areas: promoting wellness, managing chronic disease, healthy ageing, empowering people about their health; and keeping healthcare affordable. www.bupa.com.au/foundation