On 13 October 2011, Alzheimer’s Australia introduced a new brand identity designed by Interbrand Australia with the goal of making our first move in a step towards the way the organisation voices the issues surrounding dementia and the lives it affects.
The identity was launched with a march at Parliament House, to call for $500 million over five years to address the dementia epidemic.
To cut through the clutter of the charity landscape, we put a fighting spirit and strong tone of voice at the heart of the new brand. It is designed to create a national movement, not just another campaign.
It features a flexible logo that changes and evolves to communicate different messaging. The identity is bold, simple and clear, and deliberately very cost effective to implement. Using two colours and often, just four words.
To download a copy of the style guide click here.