250,000+ BrainyApp downloads – Australian innovation a worldwide success

Dr Maree Farrow, Alzheimer’s Australia Research Fellow, from BrainyApp’s project team, said this demonstrates that Australians and people worldwide are eager for information and strategies to help them improve their brain health.

This week, the number of downloads of BrainyApp hit 250,447, averaging about 200 per day. When BrainyApp was released for iPhone and iPad in November 2011, it hit number one in the Australian App Store, with 41,000 downloads in just 48 hours. It is now also available for Android devices.

Dr Farrow said there had been enquiries from around the world wanting to know when the web and translated versions will be available.

“People from The Netherlands, South Africa, Mexico and even Iceland have approached us requesting versions more accessible in their languages,” she said.

BrainyApp, which may help people reduce their risk of Alzheimer’s disease and other forms of dementia, was honoured with two awards in November 2012 – the Victorian Public Health Care Award for Innovation and Technology and the Public Relations Institute Golden Target Award for Consumer Marketing.

There are 320,000 Australians living with dementia today, which is expected to soar to almost 900,000 by 2050.

"There is no cure for dementia, which means that we need to give priority to initiatives such as BrainyApp that raise awareness of dementia, and help people to understand and reduce their risk of developing the condition," Dr Farrow said.

BrainyApp is now available as a free download for Android phones and tablets from the Google Play Store. iPhone, iPod and iPad users can still download BrainyApp from the App Store.

Based on the latest scientific research that links brain health and a reduced risk of dementia, to a healthy heart and cardiovascular system, BrainyApp is the world’s first dementia risk reduction App designed to help people monitor and improve their Brain-Heart health. More information about BrainyApp is available at www.brainyapp.com.au. More information about how you may reduce your risk of developing dementia is available at www.yourbrainmatters.org.au

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